From designing for multiple fashion houses to a recent
announcement that a make-up line is on its way to be launched soon,
there's just no stopping when it comes to creativity for Marc Jacob.
After enjoying immense success with his previous women's fragrances,
Daisy being launched in 2007 and Lola in 2009, this summer it is time
for a new lady in Mr Jacobs' life. The designer has unveiled another
creation from his kitty which is an addition to his girls Lola and
Daisy. 'Dot', the new sister is an inspiration from the polka dot. Jacob
told that dot is timeless and a pattern he always loved as he finds
round shapes always beautiful. The designer added the new fragrance has a
juicy, lush quality to it. The fragrance features notes of red berries,
dragon fruit, honeysuckle, jasmine, coconut water, orange blossom,
vanilla, driftwood, and musk. Top notes of the DOT incorporate red
berries combined with pitaya fruit, known also as dragon fruit. The
juicy and exciting opening is followed by a floral trio composed of
honeysuckle, jasmine and orange blossom, while a base closes with a
trail of coconut water, vanilla, driftwood and sensual musk. An Annie
Buzantian and Ann Gottlieb creation, the flacon is made of red glass and
decorated with flowers and golden plate with inscribed name of the
fragrance and of the brand Dot. The ad campaign features Codie Young
looking wide-eyed in the Maldives is shot by Juergen Teller which will
grace magazines in September. Marc Jacobs Dot will be available as 30ml,
50lm and 100ml eau de perfume spray; body lotion and shower gel.
Dot
will debut in over 3,300 stores in the United States and Great Britain
in July, and internationally in August. The perfume range is priced from
$48 to $89, body lotion for $45 and shower gel for $40. Dot comes after
Daisy and Lola, all three aimed at young women with the latest one
seemingly geared to even younger teens. The new launch gives permission
to play with perfume, at any age. Dot's summer release is definitely
appropriate as there is a tropical element unlike its sister scents.
Although maintaining the right amount of freshness and sweetness, Dot is
also chic and charming at the same time.
Not only Marc Jacob
perfume but also his perfume bottles are fun and can bought just to put
them somewhere in a room to light up the decor. This time the bottle is
cute ladybird-inspired one which is adorned with dots and butterflies
which is supposed to evoke visualisations of "a ladybug with butterflies
alighting on it." According to the designer, the idea of the hybrid
butterfly-ladybugs suggests a sort of free spirit and femininity and
playfulness.
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